When I first opened OpenAI’s Agent Builder , I didn’t expect it to feel so much like conducting a symphony. Yet, that’s what it turned into — an orchestration of intelligent agents, each with its own role, personality, and purpose, collaborating to transform an idea into a structured business model. In my experiment (see video below), I modeled my first process: a four-agent workflow designed to analyze, design, and report on business ideas. And to put it to the test, I used one of my favorite teaching case studies — the Hotel Mobile Check-in . The result? Surprisingly convincing. This experiment was inspired by a recent brainstorming session with Alex Osterwalder , where we discussed the future of business model platforms like Strategyzer and how AI could transform the way we analyze, design, and test business ideas . The idea was to explore whether intelligent agents could collaborate — much like human experts — to support entrepreneurs and educators in developing, iterating, and ...
Thomas Steiner's coffee-break posts about A.I.