AI live in class @Sierre - arguably the most beautiful place to study Business Analysis in the Swiss Alps
Today, the class of Catherine Tacchini and myself explores the power of the Augmented Business Model (ABM) — a structured, creative, and collaborative methodology that allows business analysts, students, and professionals to work hand in hand with AI . The ABM builds on the proven methodology developed by Strategyzer.com — especially the Business Model Canvas , Value Proposition Canvas , and Assumption Map . These tools provide a clear and visual structure for designing, analyzing, and testing business models. Our approach brings them to life by augmenting every stage with AI , enabling rapid prototyping and deeper strategic thinking. But here’s the key: AI should not be used to replace thinking — it should be used to challenge and deepen it. That’s why in our methodology, students and teams first complete the canvases themselves — thinking critically, making assumptions, mapping stakeholders. Only then do they consult AI to explore alternative viewpoints, test their logic, and ...