Today, the class of Catherine Tacchini and myself explores the power of the Augmented Business Model (ABM) — a structured, creative, and collaborative methodology that allows business analysts, students, and professionals to work hand in hand with AI . The ABM builds on the proven methodology developed by Strategyzer.com — especially the Business Model Canvas , Value Proposition Canvas , and Assumption Map . These tools provide a clear and visual structure for designing, analyzing, and testing business models. Our approach brings them to life by augmenting every stage with AI , enabling rapid prototyping and deeper strategic thinking. But here’s the key: AI should not be used to replace thinking — it should be used to challenge and deepen it. That’s why in our methodology, students and teams first complete the canvases themselves — thinking critically, making assumptions, mapping stakeholders. Only then do they consult AI to explore alternative viewpoints, test their logic, and ...
I have recently conducted an experiment utilizing Google's AI Studio Gemini's live stream and screenshare functionality. During this experiment, I engaged with a business analysis case study and leveraged Gemini to enhance my expertise in designing Strategyzer's world-known Value Proposition Canvas and Business Model Canvas based on the visual input provided on the screen. This represents a significant milestone in the realm of Generative AI (GenAI): the ability to interact with AI based on shared screen content. The potential applications for this technology are vast. Envision Business Analysis teams augmented with an AI assistant during real-time meetings. For instance, they could employ the Strategyzer method to analyze, design, and test business ideas or strategies, utilizing physical canvases and post-its. A webcam could capture the real-time completion of the canvas by participants, which would then be shared with the AI for commentary, question answering, completion,...